STRENGTH FOR YOUR BUSINESS.
CLARITY FOR YOUR LEADERSHIP.
We help leaders and leadership teams build strong businesses and become better leaders one intentional step at a time.
CLARITY
Defined vision and focused priorities.
ALIGNMENT
Teams moving in the same direction.
EXECUTION
Consistent results that drive growth.
WITHOUT ALIGNMENT, EXECUTION, AND CLARITY,
GROWTH STALLS.
Team misalignment
Leaders and teams pulling in different directions, creating confusion and duplicated effort.
Inconsistent execution
Plans are made but not reliably carried out, leading to uneven results and missed opportunities.
Stalled growth
Lack of structure and clarity prevents the business from scaling beyond its current capacity.
THE PINNACLE PRINCIPLES
Learn a proven Operating System for growing your enterprise based on these Five Principles. Master them and watch your business climb.
PEOPLE
Get the right people in the right seats, right away. Then equip and coach them in a unified direction.
PURPOSE
Start with why. Set a compelling mission, clear visions, and authentic values. Then develop a winning strategy.
PLAYBOOKS
Document and optimize your core processes from top to bottom, both internal and customer-facing.
PERFORMANCE
Measure what matters, then manage it. Plan and track key goals on an annual, quarterly, and weekly cadence.
PROFIT
Profit comes as a result of mastering the other Principles, and fuels growth in a virtuous cycle.
YOU DON’T HAVE TO LEAD IN COMPLEXITY ALONE.
When growth creates misalignment, inconsistent execution, and constant pressure, we help bring clarity and structure so you can lead with confidence again.
PINNACLE CLIENT TESTIMONIALS
The Pinnacle approach changes the way you view and operate your business on a daily basis. It helps you to build a foundation of A-players that live your core values, create winning playbooks, and drive clarity and alignment around your purpose and goals. If I could change one things, I would have started working with Pinnacle earlier.
BRANDON MENSINK
COO & Co-Owner of Tonna Mechanical, Inc.
The Pinnacle approach is customizable, nimble, and applicable to any business challenge. It layers the latest business thinking on top of tried-and-true practices. This unique combination continues to take my company and leadership to the next level.
KRISTI PIEHL
Founder & CEO of Media Minefield
SERVICES
FOUNDATION
Build a strong, stable business base
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1 x Base Camp (2-Day In-person Session)
This happens in the first year only and will be replaced by the Annual Summit in subsequent years.
3 x Quarterly Sessions (1-Day Virtual)
1 x Annual Summit (2-Day In-Person)
12 x Monthly Altitude Checks (1:1 calls with the CEO and/or Leadership Team)
Plus ongoing access to 80+ Pinnacle Business Tools and Resources
CLARITY
Align your team and lead with confidence
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1 x Base Camp (3-Day In-person Session)
This happens in the first year only and will be replaced by the Annual Summit in subsequent years.
3 x Quarterly Sessions (1-Day In-Person)
1 x Annual Summit (2-Day In-Person)
12 x Monthly Altitude Checks (1:1 calls with the CEO and/or Leadership Team)
12 x Monthly Coaching (60-minute virtual session to cover any topic for the CEO)
Unlimited Email and Text Support throughout the process
Plus ongoing access to 80+ Pinnacle Business Tools and Resources
MASTERY
Scale with precision and impact
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1 x Base Camp (3-Day In-person Session)
This happens in the first year only and will be replaced by the Annual Summit in subsequent years.
3 x Quarterly Sessions (1-Day In-Person)
1 x Annual Summit (2-Day In-Person)
12 x Monthly Altitude Checks (1:1 calls with the CEO and/or Leadership Team)
24 x Monthly Coaching (60-minute virtual session to cover any topic for the CEO)
12 x Monthly Leadership Training (60-minute content for the Leadership Team to grow together in skills and knowledge)
Unlimited Email and Text Support throughout the process
Plus ongoing access to 80+ Pinnacle Business Tools and Resources
BASE CAMP
DAY 2
We review the territory covered in Day One and begin looking out to the future to case vision, define a compelling purpose, and set milestones, growth, plans, and Rocks.
BASE CAMP
DAY 1
Right from the start we get set for the journey, lay out the brutal facts facing the company, assess the team and their ability to climb, and reinforce culture foundations we’ll build from.
ANNUAL
SUMMITS
Each year we take two days to rise above the daily grind and think bigger, make plans, and gather the needed tools to set out on a new year, toward the Pinnacle we set our sights on from the start.
QUARTERLY
LOOKOUTS
Every quarter we reconvene to look back at all we’ve accomplished and learn from both the highs and lows. We then set our sights on the quarter ahead and gather new tools to climb even higher.
CERTIFIED PINNACLE BUSINESS GUIDE
ABOUT AARON WEST
Aaron West is a leadership coach and consultant dedicated to helping business owners, leaders, and leadership teams become a better version of themselves today than they were yesterday and a better version tomorrow than they are today.
As the founder of Saxum Lux Business Guides, Aaron equips leaders with practical tools and coaching to bring clarity to complexity, strengthen their teams, and lead with intentionality.
Aaron’s background blends technical expertise with real-world leadership experience in high-performance environments, including his time with The Poimen Group, founded by Chris LoCurto of EntreLeadership fame, and The Lampo Group, the organization behind Ramsey Solutions / Dave Ramsey. There, he experienced firsthand how clear principles, strong culture, and disciplined execution can drive lasting success.
Today, Aaron works with leaders across various industries to simplify decision-making, align their teams, and build sustainable momentum without burnout. His approach is practical, thoughtful, and rooted in daily growth, helping leaders make consistent progress rather than chasing quick wins.
When he’s not guiding leadership teams, you can find him enjoying traveling, hiking, or playing board games with his wife and teenage daughters.
Through coaching, content, and strategic guidance, Aaron is committed to developing people, strengthening organizations, and creating a path for leaders to grow with clarity, purpose, and consistency.
FREE TOOL
DISCOVER WHERE YOUR BUSINESS STANDS ON THE PATH TO THE PINNACLE.
Take our Baseline Assessment to determine how your company performs across the Five Pinnacle Principles and receive a PDF report with practical recommendations to help you and your team climb to the next level.
- RECEIVE YOUR SCORES ACROSS ALL FIVE PRINCIPLES
- LEARN HOW EACH PRINCIPLE UNLOCKS BUSINESS GROWTH
- GET ACTIONABLE RECOMMENDATIONS AND TOOLS
